Gwen Lim
Strategy, Scale & Systems for brands, platforms and growth.
Gwen Lim is a growth strategist and fractional CMO with experience across brand transformation, digital transformation, platform ecosystems and scalable marketing systems. She has worked across APAC markets with startups and established brands, helping teams move from fragmented marketing to clearer strategy and repeatable growth.
Looking for clearer growth direction, stronger systems, or a strategic marketing lead? Let’s talk.
Ways I can help
- Fractional CMO
- Growth strategy consulting
- Brand and positioning strategy
- Go-to-market planning
- Platform / ecosystem strategy
- Marketing systems and workflow design
- Market expansion and localisation strategy
How I work
- Strategy — positioning, market direction, product and brand clarity
- Systems — marketing infrastructure, user journeys, CRM, platform thinking, content and workflow design
- Scale — acquisition, engagement, retention, regional expansion and growth
Selected awards
MARKies Awards 2018 — Gold, Best Use of Digital
For Powering the Innovation Hub with FrieslandCampina
Marketing Excellence Awards 2016
Part of Scoot’s award-winning marketing team during a campaign period that achieved 3 Gold, 6 Silver, and 4 Bronze awards, including Gold for Excellence in Performance Marketing, Excellence in Viral Marketing, and Excellence in Digital Marketing
Effie Awards Singapore 2016 — Gold
Contributed as part of Scoot’s marketing team during the campaign period leading to the brand’s Effie Gold recognition
Marketing Events Awards 2015 — Silver, Best Event Website
For 24SEVENS Football
Crowbar Awards 2009 — Silver
Crowbar Awards 24-Hour Advertising Challenge 2009 — Gold
Crowbar Advertising Challenge 2008 — Bronze
Crowbar Awards 2008 — Finalist
Gwen Lim 